Who we are

We started this because the existing AI content was useless to us.

Not wrong, exactly. Just optimized for people who already knew what they were doing — or were happy to be impressed without being informed.

MySentientHub started in 2022 as an internal notes document. A small team of people who were deploying AI automation for clients kept asking the same question after every project: where do you send someone who wants to understand this without a technical background? The answer was: nowhere good.

So we started documenting our own cases. Then cases from other practitioners who wanted the same resource. The rule from the beginning: nothing hypothetical. No demos. No "imagine if a business could..." — only things that ran in production long enough to show real results and real failure modes.

We're based in Berlin. The team is small by choice. We'd rather publish fewer, better-documented cases than chase volume.

The editorial team

Nora Vasquez-Held

Co-founder & Lead Researcher

Nora spent seven years as an operations consultant for mid-size European retailers before shifting focus to AI workflow automation in 2020. She leads the case file research and sets the editorial standards for what gets published. She covers the e-commerce, logistics, and operations sectors.

Tobias Osei-Mensah

Co-founder & Technical Editor

Tobias has a background in applied machine learning and spent three years building internal tooling at a Series B fintech before co-founding MySentientHub. He reviews the technical accuracy of every case file and writes the Field Notes on frameworks, infrastructure, and agent economics.

Editorial standards

What we publish and what we don't.

Every case file must meet three criteria before it goes live: the implementation was real and in production; we can describe the setup with enough detail to be useful; and the outcome — including costs and failures — is documented honestly. We don't publish implementations where we can only report the good news.

We occasionally receive requests to cover specific vendors or tools. We don't accept payment for coverage. If a tool appears in a case file, it's because the business being documented used it — not because anyone paid for placement.

The Field Notes section includes our own analysis and opinions. We flag clearly when something is our interpretation versus what the data shows.

Have a case worth documenting?

If you've deployed an AI agent in your business and you're open to sharing how it went — the setup, the results, and the things you'd do differently — we'd like to hear from you. We protect business identities when asked.

Reach out